The goal: earn a quote request
A new kitchen is a large purchase that people make once or twice in a lifetime. Homeowners compare a few companies, look closely at their work and call the one they trust. Cuisine Aube was brand new, so the site had one job: earn that trust quickly and turn it into a quote request.
Everything on the page serves that job. Each section either answers a question a homeowner has before calling, or gives them a way to ask for a quote.
Who it is for
Homeowners across Greater Montréal, from Brossard to the Laurentians, who are planning a new kitchen. Most of them are not designers. They worry about too many choices, contractors who do not deliver, and a budget that slips. Jonathan Baldacchino, who founded Cuisine Aube, answers exactly that: one company that handles the whole project, from design to installation. The site had to say so in plain words, in French first and just as well in English.
Why it looks the way it does
Photos first
The site opens on a full-screen photo of a real Cuisine Aube kitchen, and the project galleries take the whole width of the screen. As soon as Jonathan sent his project photos, they replaced every stock image.
Warm and quiet
A warm off-white, deep brown and a brass accent echo the wood, stone and lighting in Jonathan's kitchens. A tall, narrow serif for the headlines feels high-end without shouting. The dark sections, for the projects and for Jonathan's story, came out of his first round of feedback: they slow the reader down where the work and the person are shown.
One page, two languages
A new business does not need ten pages. One page, read from top to bottom, tells the story in the order a homeowner asks their questions, and every link in the menu jumps to a part of it. French and English each have their own address, so people find the site in either language. English, French or both cost the same on every one of our plans.
Fast on any phone
Photos are resized for each screen when the site is built, and the opening photo gets priority over everything below it, so the page opens quickly even on a phone with a weak signal.
The page, section by section
The opening
“Building a kitchen has never been this simple.” The headline states the promise, the line under it says who it is for and where, and two buttons offer the two next steps: start a project or see the work. Under the photo, three short facts: turnkey, design and materials on site, Greater Montréal.
The problem, named
Before talking about Cuisine Aube, the page names the three worries of a renovation: too much complexity, too much risk and not enough guidance. A reader who recognizes their own worries keeps reading.
The work
Four real kitchens, each with its own style, a short description and a gallery of photos. In renovation this is the proof that matters most, so it gets the most room.
What sets the kitchens apart
Two sections show details a homeowner will not find everywhere: smart LED lighting built into the cabinetry, with a lifetime warranty, and a custom utensil rack in every kitchen. Jonathan asked for both in his first round of changes.
The person behind it
A portrait of Jonathan and his story: why he started Cuisine Aube, how he works and the manufacturing network behind each kitchen, in place since 1987.
How it works
Three steps, a free consultation, design and planning, then turnkey delivery, show that the process is simple before anyone commits to it.
Clients, then questions
Three clients speak in their own words. A short FAQ then answers what people ask before calling: the cost, the timeline, the style and the service area.
The quote request
Everything leads here. Every “Start a project” button on the page goes to the form at the bottom: name, email, phone and a few words about the project. Each request goes straight to Jonathan's inbox, with a promise of an answer within 24 hours. A quote request form sent to your email is part of all our plans.
